Motorola’s First Android Phone Takes Aim at Social Networks
SAN FRANCISCO - Motorola today introduced the CLI, the first phone based on the Android mobile operating system of the company. The device will have a custom interface called Moto Blur, bringing together e-mails, text messages, Facebook and Twitter, and photos in a single interface.
The phone has a touch screen and a sliding physical keyboard, 3G 5 megapixel camera, WI-Fib connectivity, the ability to record video at 24 frames per second, standard headphone jack and GPS. The phone will be available on T-Mobile network in the fourth quarter. Motorola officials did not disclose the price for the phone and do not allow me to conference participants are mobilized, where they announced the phone, watch closely.
"This is the first phone with social skills," said Cole Birdman, CTO of T-Mobile. "CLI and Moto Blur is the beginning of a new chapter of Android and shows the importance of the platform."
The phone will be available in the world under the name Moto Ext.
Motorola also plans to introduce another phone in the coming weeks, in time for the holiday sales season.
Motorola needs a hit. The financial problems of the last two years have forced the company to reduce its workforce. The company said it will focus on the development of Android-based phones, but this is the first glimpse of what the company worked.
The CLI also helps build momentum for the Google Android operating system designed. Last October, HC T-Mobile launched the first phone based on the new operating system. Since then, HC has announced three other phones running the Android operating system. Other mobile phone manufacturers like Sony and Samsung would also work on Android phones.
The greatest asset of the new Motorola phone is its habit of Moto Blur designed user interface.
"The lack of definition makes text, email, Facebook, Twitter feeds and photos from sources like MySpace, Gmail, Yahoo and appear corporate email into a single stream and sync with different logins," said Sanjay Ha, Motorola co-CEO. "This means that you can focus on what people say rather than how and where they said it."
Blur also supports the user's contacts, connection information, customizations of the home, e-mail and social network messages on the servers of Motorola Blur screen. If you lose your phone, Motorola says you'll be able to locate through its online portal using the integrated GPS, and you can even erase your data remotely. These two features are similar to what Apple offers iPhone users through the Mobile Me service.
Motorola is not the only mobile phone manufacturer that is trying to capitalize on the popularity of social networking sites among consumers. While Apple has expelled the mobile apps trend, the iPhone offers various services in different buckets and stops offering its users a simple and easy to access all the information means. For example, the iPhone, it is difficult for users to get their power of Facebook and Twitter on one screen.
Apple's rivals see that lack of integrated social media functions as the Achilles heel of the iPhone. And they try to fight for the integration of information and social context to their customers.
Earlier this year, the UK IQ released a phone designed around Facebook. Palm has also designed the user interface of your phone recently introduced Pre built around contacts, messaging and Facebook feeds.
But the CLI Moto Blur and goes even further. "The phone is really great," says Sean Gilligan, vice president of business development at Flurry, a company that analyzes Mobile has partnered with Motorola.
"Other applications and devices we saw acquire content aggregation and offer users customization, but Blur offers a level of deep integration that is not available on other devices," said Gilligan.
Motorola also has the success of Android apps to attract customers in the market.
"At the end of the year we will have a good idea of www the consumer thinks Android applications. Are there and growing and social aggregation is clearly the new trend in mobile phones, "said Gilligan." But the real test will be when the consumer decides whether to buy these devices. "
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